In this study, the authors examined the association between exposure to mass media and maternal health care services utilization among women in sub-Saharan Africa. The study identified a strong positive relationship between mass media exposure and maternal health care services utilization. Specifically, exposure to radio and television were positively associated with ANC visitations. Moreover, exposure to mass media (newspaper/magazine, radio and television) were positively associated with SBA and PNC utilization. Policymakers and other non-governmental organizations should continuously invest resources in the design and implementation of maternal health service utilization educational programs through all the mass media channels to scale up women's maternal health service services utilization uptake in sub-Saharan Africa.
References
Batist J. An intersectional analysis of maternal mortality in Sub-Saharan Africa: a human rights issue. Journal of global health. 2019;9(1). pmid:31217956
Hill K, Johnson P, Singh K, Amuzu-Pharin A, Kharki Y. Using census data to measure maternal mortality: A review of recent experience. Demographic research. 2018;39:337. pmid:31824231
Acharya D, Khanal V, Singh JK, Adhikari M, Gautam S. Impact of mass media on the utilization of antenatal care services among women of rural community in Nepal. BMC research notes. 2015;8(1):1–6. pmid:26264412
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